About AWAKE

WE BELIEVE IN THE POWER OF THE WRITTEN WORD.

Illustration of an open notebook with handwriting, a yellow pencil and a blue AWAKE notebook on a light background
Illustration of a blue AWAKE notebook with a yellow pencil on a light blue background
Our story

Where every idea starts.

Before an idea becomes a business, a drawing, a discovery or a dream, it is often just a thought.

And thoughts need somewhere to live.

That is why AWAKE exists.

We create writing stationery that encourages people to capture their ideas, organise their thoughts and turn imagination into action.

Our ambition is simple:

To build a stationery brand that people don’t just use—but want to carry, open and write in.

AWAKE combines thoughtful design, dependable quality and practical innovation to create stationery for today’s generation.

From classrooms to offices, from everyday notes to extraordinary ideas, AWAKE is made for every moment when something begins.

Our vision

TO INSPIRE A WORLD THAT WRITES MORE.

We want AWAKE to become a trusted and loved stationery brand across India and beyond.

A brand that stands for quality, creativity and possibility.

Our mission

MADE TO INSPIRE THE HABIT OF WRITING.

Our mission is to create stationery that makes people want to write.

We continuously explore better designs, better formats, better functionality and better ways to make everyday writing more inspiring.

Our brand philosophy

Every great idea needs a place to begin.

Think. Write. Create.

Quality & responsibility

Made with care, from page to pack.

What we focus on as we design and develop AWAKE stationery.

Paper, printing, binding & finishing

We pay attention to the details that shape how a notebook looks, feels and lasts.

See premium notebooks →

Functional product design

Formats and layouts are designed around real everyday use in classrooms, offices and beyond.

See school stationery →

Responsible choices

We aim to make responsible material and packaging choices where practical. Ask us about options for your requirement.

Ask the AWAKE team →

Let’s begin something together.